nhi makeup artistry.

website.

challenges.

Nhi's business is huge on Instagram, with over 19,000 followers and countless of DMs and enquiries a week, however she lacked a website, which limits the space to provide comprehensive information about services and prices to clients, leading to potential clients having unanswered questions and Nhi with a full inbox, of frequently asked questions.

Nhi was receiving emails with incomplete information, making it challenging to respond effectively, not to mention the long hours of admin.

solutions.

Website Creation: Designed a professional website showcasing the makeup artist's portfolio, including an extensive gallery of different makeup looks she has done for various occasions as well as brand collaborations.
Lead Capture Form: Integrated a lead capture form on the website to gather essential details from potential clients, ensuring all necessary information is provided upfront, so that a response can be made efficiently and effectively.
Links Page Integration: Created a page with links and integrated it into instagram for clients ease of accessibility when searching for answers.

other deliverables.

instagram highlights.

Nhi's Instagram profile had unorganised and inconsistent highlight covers, causing a lack of visual appeal, the old stories were still visible, giving the impression of inactivity and potentially confusing visitors with irrelevant content.

Solutions:
- Highlight Cover Redesign: Created a cohesive set of highlight covers with a consistent colour palette and design style to enhance the overall aesthetic of the Instagram profile.
- Story Cleanup: Removed outdated stories and organised the remaining ones into highlights or archived them for a cleaner and more up-to-date appearance.

administration.

Virtual Assistant:

Created a process to allow Nhi to step back and have her invoices and confirmation emails to clients drafted and ready to be sent with clear communication and the implementation of Google Drive and Trello, for collaborative and organised work.
Successfully enhanced Nhi's visual price list with captivating icons and relevant images tailored to her bridal offerings. The addition of eye-catching visuals not only makes the list more engaging but also highlights key details at a glance.